Website Failure Provides A Fruitful Seed For Investing Success

Fruitful Failure
Failure that plants a seed for future success

While working for Time, Inc., Fran Hauser and her team launched a site called StyleFind. It was a shopping website that InStyle editors managed. After two years of floundering, Hauser realized StyleFind would never be a success and shut it down

Hauser recognized that her team launched StyleFind without a consumer value proposition, “a statement that describes why a customer should buy a product or use a service.”

Hauser eventually left Time, Inc. and moved into investing. StyleFind’s failure planted a seed Fran used as an investor. She listened for a founder’s ability to communicate the consumer value proposition for their business. The most promising companies have the clearest consumer value propositions.

StyleFind’s fruitful failure gave Fran Hauser the seed
She needed to be a successful investor.

The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate
Fran Hauser, pages 87 and 97.

Paula M. Kramer
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All rights reserved.

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