Gatorade’s Serendipitous Success Stretches Back 100s Of Years

Originally published January 28, 2015.

Revised and republished February 28, 2016 after a web host transfer.

Serendipitous Success
Being in the right place at the right time
to just by chance benefit from
someone else’s success

Do you enjoy drinking Gatorade? If so, your enjoyment is serendipitous success stemming from the straightforward success of ordinary people in Bangladesh. Hundreds of years ago, Bangladeshis created straightforward success for cholera victims by giving them carbohydrates and sugar to keep them hydrated. Western doctors who had gone to Bangladesh to help during a cholera outbreak were astonished to see how effective the local treatment was. According to Western medicine at the time, giving carbohydrates and sugar to diarrhea patients would worsen their diarrhea. Ordinary Bangladeshis proved that to be wrong.

The doctors published a paper about the effective treatment in a British medical journal. Doctors at the University of Florida saw the article. They blended carbohydrates and sugar in a drink to hydrate football players on the university’s football team, the Gators.

“The World As R+D Lab: How to recognize great ideas from developing countries—and bring them home”
Vijay Govindarajan
Inc. Magazine
May 2012, pages 98-100

Paula M. Kramer
Resource Rock Star (See websites below.)

Copyright 2015
All rights reserved.

Posts on this blog alternate with posts at the link below. Posts for both blogs are published on Wednesdays as they are ready to be published. Time between posts could be weeks.

Keep reading this blog for examples of 7 successes & 7 failures + soured success. Use the examples to:

Choose success instead of failure for yourself.

Recognize when other people are choosing failure for you.

Standards For Success Posters

Success & Failure Choices

Resource Rock Star Details

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A web host transfer made some posts disappear. Luckily, I copied each post and emailed it to myself. Since I alternated success and failure posts, I will have to remove posts and republish them in success and failure order. I will do this as I have time. Apologies.